Social Media Marketing & SEO Plan: Month 1
Week 1 – Review and Analysis
Week 1 – Review and Analysis
- Website Analysis
- Competitive Analysis
- Keyword Research
- Finalize Keyword list (50 Keywords)
- Search Engine Optimization Strategy ( 6 month, 12 month + 18-24 months +30-36 months outlined)
- Initial Ranking Report
Week 2 – On page Optimization
Week 2 – On page Optimization
Website Structure Optimization
- Optimize URL architecture (www.website.com/birds/eagle instead of www.website.com/allanimals/?type=bird&species=eagle). Use 301 redirects if you rename pages
- Information architecture – as few clicks as possible
- On relevant images include keywords in alt tags and in filenames
- Nofollow appropriate links
- Content Optimization
- Image Optimization
- HTML code optimization
- Meta tag creation & optimization
- HTML Sitemap creation
- Google XML Sitemap Creation & regular updating
- Google Analytics Setup & Monitoring
- Robots.txt Optimization
- RSS Feed Generation
Week 3 – Off page Optimization
Week 3 – Off page Optimization
- RSS Syndications
- Google Places Optimization
- Local Listings Setup ( Yahoo, Bing, Askcity, City Search, Yelp)
Link Building
- Manual Relevant Directory Submission
- Local / Niche Directory Submission
- One way link building
- Article Creation
- Article submissions
- Press Release Creation
- Press Release Distribution (per Press Release)
- Blog commenting
- Forum posting
Social Media Marketing Setup
- Identify opportunities in social media marketing to improve brand recognition
- Set up social media profiles on major social sites and other social sites relevant to your industry
- Identify which blog communities are important to participate in
- Research and if necessary, address online reputation problems
- Develop an effective strategy for actively engaging a relevant community
- Identify the opinion leaders that you should engage to ensure a successful social media marketing campaign
- Create an action plan that will pave the way for effective social media marketing and networking
Week 4 – Off page Optimization
Week 4 – Off page Optimization
Setup Google PPC $250 month allocated per month out of
Monthly Report Status
- Monthly Work status reports (Detailed with screenshots)
- Traffic Status Report
- Keyword Reporting