Social Media Marketing & SEO Plan: Month 1

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 Social Media Marketing & SEO Plan: Month 1

 
Week 1 – Review and Analysis
 

  1. Website Analysis
  2. Competitive Analysis
  3. Keyword Research
  4. Finalize Keyword list  (50 Keywords)
  5. Search Engine Optimization Strategy ( 6 month, 12 month + 18-24 months +30-36 months outlined)
  6. Initial Ranking Report

 
Week 2 – On page Optimization
 

Website Structure Optimization

  1. Optimize URL architecture (www.website.com/birds/eagle instead of www.website.com/allanimals/?type=bird&species=eagle). Use 301 redirects if you rename pages
  2. Information architecture – as few clicks as possible
  3. On relevant images include keywords in alt tags and in filenames
  4. Nofollow appropriate links
  5. Content Optimization
  6. Image Optimization
  7. HTML code optimization
  8. Meta tag creation & optimization
  9. HTML Sitemap creation
  10. Google XML Sitemap Creation & regular updating
  11. Google Analytics Setup & Monitoring
  12. Robots.txt Optimization
  13. RSS Feed Generation

Week 3 – Off page Optimization
  

  1. RSS Syndications
  2. Google Places Optimization
  3. Local Listings Setup ( Yahoo, Bing, Askcity, City Search, Yelp)

Link Building

  1. Manual Relevant Directory Submission
  2. Local / Niche Directory Submission
  3. One way link building
  4. Article Creation
  5. Article submissions
  6. Press Release Creation
  7. Press Release Distribution (per Press Release)
  8.  Blog commenting
  9. Forum posting

Social Media Marketing Setup

  1. Identify opportunities in social media marketing to improve brand recognition
  2. Set up social media profiles on major social sites and other social sites relevant to your industry
  3. Identify which blog communities are important to participate in
  4. Research and if necessary, address online reputation problems
  5. Develop an effective strategy for actively engaging a relevant community
  6. Identify the opinion leaders that you should engage to ensure a successful social media marketing campaign
  7. Create an action plan that will pave the way for effective social media marketing and networking

 
Week 4 – Off page Optimization
 

Setup Google PPC  $250 month allocated per month out of

Monthly Report Status

  1. Monthly Work status reports (Detailed with screenshots)
  2. Traffic Status Report
  3. Keyword Reporting