“New SEO Pro leaves rivals farther back.” – New York Times

“Ewing Enterprise’s newest SEO Pro is the best seo package available on the market. They’re the best SEO company period…” – Fast Company

“Keyword ranking set SEO Pro apart from 98% of the industry.” – Wired

“What’s clear, however, is that if you’re looking for a standalone SEO service for ranking in Google (i.e., getting your keywords to rank #1 this is the go-to, standard-SEO package.” – Engadget

“Its solid build quality, along with its improved design, integrated keyword reporting and cross-platform transportability… all add up to a winner that shoots to the head of the pack.” – PC World

“Simply put, it’s the best dedicated SEO package you can buy… Ewing Enterprise has managed to increase the value of the SEO Pro in a way that sets it above the every other SEO agency in the world.” – PC Magazine

SEO PRO

On-page Optimization

	PRO	PRO PLUS	PRO ELITE
Keyword Research	5 Kwds	25Kwds	50Kwds
Title Tag Optimization
Robots.txt Optimization
W3C Validation
Working on HTML Source Code
Image & Hyperlink Optimization
Header Tag Optimization
Canonicalization

Local Search Website Optimization

	PRO	PRO PLUS	PRO ELITE
Local Search Engine Submission
Customer Review Submission
hCard Integration
Updating Pages for Local Search

Website Usability & Conversion

	PRO	PRO PLUS	PRO ELITE
Installing Usability Tool on Website
Monthly Website Conversions Tracking

Content Optimization

	PRO	PRO PLUS	PRO ELITE
Website Content Writing	1	10	20
Blog Writing
Press Release Writing	1	3	6
Total			4

Web 2.0 and Social Media Optimization

	PRO	PRO PLUS	PRO ELITE
Social Bookmarking	2	5	10
Blog Submission
Press Release Submission	2	3	6
RSS Feeds
Creating promotional pages on hubpages.com, squidoo.com		10	15

Link Development

	PRO	PRO PLUS	PRO ELITE
Manual Link Requests to Related Sites	15	25	50
One Way Links from Directory Submissions	5	10	30

Other Activities

	PRO	PRO PLUS	PRO ELITE
Google, Yahoo & MSN Sitemap Creation
Google Base Feeds *		Upto 25 products	Upto 50 products

Reports

	PRO	PRO PLUS	PRO ELITE
Google Analytics (Statistics)
Monthly SEO Report

Support

	PRO	PRO PLUS	PRO ELITE
Email
Chat
Telephone

What is a Managed Pay Per Click (PPC) Campaign?

A managed Pay Per Click campaign is a program that is managed by a certified internet marketing company

Benefits of Managed PPC

If you have your Pay Per Click ad managed by experts, you will receive technical help with your account setup as well as advice on selecting the best categories and locations to reach your customers. Our Internet experts will evaluate your bid amounts and help set an overall budget for your company.

If you need to rework your ads to match competitor bids or to highlight a new product roll out, your Pay Per Click representative will do that for you. We will also implement new ideas and strategies to help bring the cost per click average down yet yielding a higher pay per click (PPC) ratio.

This page summarizes some of the issues to consider when either managing a pay per click (PPC) campaign yourself or getting a pay per click (PPC) campaign managed by an Internet Marketing company. It also gives an indication of the prices that we charge to manage such a campaign.

Keyword selection

Selecting the best set of keywords is one of the most important aspects of managing any pay per click advertising. Our Company spends considerable time during campaign setup researching the best keywords for any managed pay per click we provide. But it is not just during the setup phase that keyword research is important, as markets evolve and some have huge seasonal fluctuations. Our managed pay per click services includes ongoing keyword research.

Actual keywords chosen

It is usually a good idea to choose more specific keywords or keyword phrases rather than general ones. There are at least two reasons for this. Firstly specific keywords will attract a more relevant set of visitors to your website. Secondly specific keywords are likely to be cheaper.

Keyword matching options

Having chosen your keyword phrases, the type of keyword matching option (in Google) has a major impact on your click through rate. Keyword matching options such as ‘broad’, ‘exact’, ‘phrase’ or ‘negative keyword’ produce very different results. The best option for managing any particular campaign depends upon the market you are in and your target potential visitors.

Unwanted keywords

It is possible to target pay per click campaigns to exclude certain keywords that bring unproductive visitors to your website. This reduces your advertising spend. The number of visitors to your website may go down, but the conversion rate (and hence return on advertising spend) should go up. This is an important part of any managed pay per click campaign.

Target Position and maximum cost per click (CPC)

The target positions vary between Google and Yahoo. This can influence the maximum cost per click that is selected for each keyword during ongoing campaign management.

Pay per click (PPC) Advertising Copy

When your ad is shown, the words displayed beside your link are very important in determining how attractive your website appears to be, and will determine whether or not potential visitors click through. This can also be used to make your website look less attractive to unproductive visitors. By reducing unproductive visitors to a website, the return on advertising investment increases. This is another important aspect of managing a pay per click campaign.

Pay per click (PPC) Tracking

The major pay per click providers (Google and Yahoo) now provide tracking systems to allow you to monitor the effectiveness of your advertising spend and help manage the pay per click campaign… Google’s system does require either a small logo (Google Site Stats) or a text link to appear on your final destination page. Our Company can implement and monitors these tracking systems.

It is also possible to use other 3rd party tracking systems – although most of these work best only on yahoo and other non-Google pay per click systems.

Tracking systems work best when used in conjunction with other data such as web statistics or page tracking systems. Our Company can provide analysis from these various systems and produce a concise monthly management report on your website activity.

Prices for managed pay per click services

A fixed fee broadly based on the number of hits your website receives per month.

These prices are based upon a budget that you decide you want to spend for Pay per click (PPC) We will manage your pay per click campaign increasing the number of relevant hits to your site as opposed to increasing only the number of hits. This is a very good plan if you are looking to improve your (ROI) return on investment

• 0-5,000 Hits $1250
• 5001-7500 Hits $2,500
• 7500-10,000 Hits $3,500
• 10,000+ Inquire with your sales representative

A fixed fee broadly based on the managed pay per click (PPC) advertising spend each month. These packages are priced based on a minimum monthly advertising spend of $500. Our Company will manage your (PPC) campaign based on an advertising budget that you decide. The fees for this type of service range between 20% for larger budgets up to 30% for smaller budgets. Like any other of our packages our main goal will be to increase relevant hits to your site while bringing the average cost per click down while one of our internet marketing experts handles all of your (PPC) needs

• $500-$2,500 Monthly budget (managed PPC fee 30% of budget)
• $2,501-$5,000 Monthly budget (managed PPC fee 25% of budget)
• $5,001-$7,500 Monthly budget (managed PPC fee 22% of budget)
• $7,501-$10,000 Monthly budget (managed PPC fee 20% of budget)
• $10,000+ Please contact your sales representative for custom quote

Prices for managed pay per click services

Markets are more straightforward, less competitive or more static than others. Rapidly evolving markets offer excellent opportunities to exploit new niche markets (at relatively low cost with a high return on investment) before competitors follow suit. Competitive markets offer the advantage of being able to analyze the competitors’ tactics – very easy in the Internet marketplace.

Existing website design

Some websites are more search engine friendly than others. Pay per click works better on websites that are accessible, search engine friendly and actually contain some interesting readable content.

Other website related services offered

Many of the tasks that should be performed by a professional pay per click management service are identical or have significant overlap with website design, website redesign, website maintenance, search engine optimization and natural search engine optimization services.Our web design and SEO team will be happy to offer our services as to how to improve your web sites look and well as aiding in making your web site more search engine friendly.

Numbers of reports required

Producing client reports takes more time (and hence costs more) than simply monitoring and analyzing the pay per click, tracking and/or web statistics. We normally produce 1 monthly summary management report, with some supporting data, highlighting the pay per click performance and any significant actions taken.

More frequent or more detailed pay per click performance reports are available for $95 per report.