SEO – “On Page” Code Optimization
Optimization of web site code accomplishes two primary goals. First, it makes your site relevant to your desired search engine queries. Secondly, it makes your site friendly to search engines, by which we mean that search engines are able to easily crawl or index all of the pages and content of your site.
One of the many search engine myths is that any competent web site designer knows how to properly optimize a web site for the search engines. This is like saying that the framer of a house is qualified to be the architect. It simply is not true.
Web site design and search engine optimization are two entirely different things. It would be a mistake to assume that your webmaster has the ability to properly optimize your site code for the search engines.
Many webmasters believe they do know about search engine optimization, and will tell you that they are qualified to perform this service. They may truly believe this and be making such statements with the best of intentions. However, code optimization is so much more than meta tags these days.
Ecommerce software is notorious for being wrought with peril. The use of dynamic url’s, session id’s, generic head tags, and much more makes many ecommerce systems difficult or impossible to properly index and rank.
After preliminary keyphrase research and competitive intelligence, the next step in any search engine optimization effort is to modify the code. This process will begin almost immediately upon commencement of any project.
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