David Ewing is a social media and viral marketing scientist.
After storied successes I was given the label of “viral marketing scientist” because I study how and why information spreads through social networks with an analytical, scientific microscope.
ReTweeting is a rich source of data for this type of analysis: a larger number of ReTweets are posted every day, pertaining to nearly every imaginable topic and Twitter’s API gives us the ability to quantify and map viral behavior in a way that has never been possible before.