Where to Find Relevant Links
Don’t focus on where you can get keyword anchor text. Instead, focus on where you can get links on pages with strong relevance to the keywords for which you want to rank, or links that use other ways to correlate to the keyword aside from anchor text.
For example, if your website’s main keyword is “web design,” you could get a variety of links on pages that are relevant to web design using your business name as anchor text on sites such as:
- Directories: These offer specific category relevance. Look for categories on the directory that are specific to web design, make sure all of the sites listed in that category are web design related, and get your site listed there.
- Blogs: Guest posting is a great way to get links that will bring traffic back to your website. Submit posts to blogs that are devoted to web design with your best web design content.
- Social Mentions: Google and Bing use social updates from Twitter and Facebook in their calculation of what’s popular. Be sure to use relevant keywords within your tweets and Facebook updates, as these can be related to the link in the update.
- Image Links: For good keyword relevant image links, you’re looking at doing the same thing you would do to optimize the image for search. The image that your website is linking to should use your keywords in the file name and the alt tag.
- Link Requests: If you’re asking other webmasters, make sure the site and page you are requesting your link upon is relevant to your site’s main keywords.
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