Branding Packages

The Internet Branding Services We Offer

• Advertorials – We will identify possible sites from which you may purchase links to increase brand awareness without consideration of the possibility of SEO benefits. We will act as a broker between you and the ad agency to ensure the most value would be gained from the purchase. The cost of the purchased ads will be your responsibility.
• Press Releases – We will identify content for, and write, press releases utilizing appropriate and reputable distribution channels. You shall add a section containing Press Releases to your site. The cost of Press Release distribution will be your responsibility.
• Industry Authority – We will identify external web sites that are industry related or supportive to your offerings. In these cases you will be specifically responsible for participation in the Industry channels identified.
• Rich Media Integration (Blending) – We will identify areas of your web site that could benefit from the introduction of rich media content (Video, Audio, Enhanced Imagery). We will recommend specific types of rich media to be developed and integrated into your web site and identify and optionally distribute content to selected external web sites.
• Link Bait – We will advise you on how to leverage references from Social Networks appropriate to the web site. We believe that this is an important branding strategy and should be considered. While a much shorter-term strategy than our Link Magnets, it is still an important branding issue.
• Ongoing Management/Implementation – This includes a regular, periodic review of progress and results.
  Other Branding Services

Along with the full service branding services outlined above, we also offer the following.

Content Creation Services

Content is based on target audience, business goals and objectives. We will provide search engine friendly content that can be integrated into your site easily and quickly. Our services in this area will include:

• Discovery Interview – In which we will learn about your business model, target audience, technical aspects of your site and your business goals and objectives.
• Content Creation – We will create content for a contracted amount of web site pages, each containing approximately 250 – 500 body section words depending upon keywords and site style as appropriate.
• Project Communications and Status – We will conduct a scheduled semi-monthly conference call and Status Report summarizing the actions, progress, issues, and recommendations appropriate to the project.

Reputation Consulting Services

 We can help you combat biased and unfair press about your company. This includes a review of your certain circumstances and initiating a positive campaign for your business. Changes to your web site may also be done to support this. Our services in this area will include:

• Negative Press – We will review the circumstances surrounding your negative press and prepare a combination of articles, posts, and web site pages providing positive press concerning your business.
• New Web Site/Page Construction – We will, if necessary, work with you to construct other web sites or will significantly after the content on existing web sites, in support of this project. If necessary, we will optimize your web properties to rank above the offending site(s).
• Removal of Material – We will, as your agent, attempt to negotiate an inexpensive solution where the offending site will remove the offensive material.

Request a quote or branding examples at:

Branding@EwingEnterprise.com