Blogging, Syndication and RSS
|Powerful new technologies exist which allow us to position your site’s content across the web. This results in hundreds or thousands of one way, inbound, natural links from relevant sites to your content.
After our copywriters create fresh content for your web site, we will install it in a weblog resident on your server. We then use RSS and XML technology to distribute this content across the web, where it is republished by third party web sites. As each article we write is embedded with anchor text links to your web site, your site’s link popularity quickly grows.
Additionally, we distribute your content via distribution channels on the web. Web users and webmasters pick this content up and republish it. The effect is the same – your content is being republished across the web. Google and the others see this – and take note of it – as you are now an “authority” on the subject. An authority site ranks higher than a site not considered an authority by the search engines.
Again, we do all of this for you. You do not have to lift a finger if you do not want to. Of course, some clients prefer to be actively involved in this aspect of search engine optimization. And that, of course, is fine as well.