Answer these Ten Questions Before You Charge for SEO Services
It’s no secret that I’ve been frequently disappointed by the level of knowledge of many SEO companies, even those who have a big presence in the industry. In fact, I believe that in the current search marketing environment, less than 30% of companies that spend money on organic search ranking services are getting a good deal.
So… I have an invitation to everyone who works at search firms of all sizes and shapes – look at the ten questions below and answer them (in your own head or on a sheet of paper or in an email to your boss). If you can do it without breaking a sweat, you’re probably in the 30% providing value. If not, might I recommend a bit more research and hands-on experience before you start offering paid services.